Design lab
← Vienna Family Dental

Round 5

Vienna Family Dental6 designsOct 12Round notes

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Claude's review of this round

The bolder directions worked: six pages that are each fun in a different way and still read as a trustworthy practice. Reviewers shipped all six at 8-8.5. Every H1 is different and none is the slogan; the voices show in the copy. Remaining sameness is the photos: two pairs share a hero (A/B brushing, D/F trail walk), because the library has only a handful of strong lead images and the people group feeds heroes too.

Bauhaus
8.5/10		Bauhaus done with real conviction: primary blue, red and yellow blocks as structure, circles and triangles, a hard grid, a services grid that reads like a poster, 'Pick a morning.' at the end. Fun and still clearly a serious practice.Hero photo is the same dad-and-daughter brushing shot as B; a few sections lean on the same color-block trick.
Storybook
7/10		Storybook is gentle and well written ('The gentle dentist down the street'), a nice book-like serif, a night-sky sleep section, a little drawn street of houses at the bottom.The least committed to its direction: mostly a calm standard page with a balloon on it; the same hero photo as A.
Art Deco
8.5/10		Art Deco is premium and exact: deep green and brass, stepped frames and sunburst lines, thin tall capitals, 'Results worth framing' with the real cases framed. The most 'premium and refined' of the six.Long, and the dark green throughout gets heavy; small letterspaced caps add up.
Seventies sunshine
8/10		Seventies sunshine is the most fun: rainbow arcs, rounded heavy type, warm brown and gold, arched photo frames, 'Easy does it.' Warm and friendly without losing professionalism.The same trail-walk hero as F; very warm and brown all the way down, a lighter break mid-page would help.
Mid-century modern
8/10		Mid-century modern is cheerful and bold: mustard, teal and tomato, starbursts, arched portraits, a tile grid of services with drawn icons, round '4.9' badge.Busy: nearly every section is a different colored panel; the many colors push against 'refined'.
Trail guide
8/10		Trail guide is local and adventurous: 'A dentist worth the walk', a trail badge, 'Pick your trail' services, a contour-map texture, a real map and Vienna landmarks as a 'make a morning of it' strip.The same trail hero as D; the middle reads more like a standard page than a park poster, the screen-print illustrations promised by the direction are thin.