Round 5: notes

Started by hand on 2026-10-12: six builds (s6 ×2, s7, s9, s10, s11), each with one of six new, more playful directions the owner asked for ("have fun with it, still professional"): Art Deco, Trail guide, Storybook, Mid-century modern, Seventies sunshine, Bauhaus (LAB_DIRECTIONS).

What this round tests

• Bolder directions: can the methods carry a strong style and stay professional, premium and trustworthy?
• Words: each direction now has a voice, and the owner's note on round 4 (the same H1 on four pages) is in TASK.md. It worked if every H1 is different and none is the practice's slogan.
• A third of the heroes each (was a half): no two designs share a hero photo.
• s6 builds twice (two directions), a first look at how much the direction moves one method.

Results

Letters: A s10 (Bauhaus), B s11 (Storybook), C s6 (Art Deco), D s6-2 (Seventies sunshine), E s7 (Mid-century modern), F s9 (Trail guide).

| | Strategy | Direction | H1 | Reviewer (final) | Claude | |---|---|---|---|---|---| | A | s10 | Bauhaus | Clean lines. Clean teeth. | 8.5, ship | 8.5 | | B | s11 | Storybook | The gentle dentist down the street | 8, ship | 7 | | C | s6 | Art Deco | Polished on Maple Avenue | 8, ship | 8.5 | | D | s6 | Seventies sunshine | Easy does it. | 8, ship | 8 | | E | s7 | Mid-century modern | Bright smiles on Maple Avenue | 8, ship | 8 | | F | s9 | Trail guide | A dentist worth the walk | 8, ship | 8 |

What we learned:

• Bold directions stay professional. Six distinct, fun pages, all shipped by their reviewers; none looks like a template or SaaS. Bauhaus and Art Deco were the strongest; Storybook committed least to its direction.
• The words are fixed. Six different H1s, none the practice's slogan; each direction's voice shows in the copy.
• s6 twice (Art Deco, Seventies) gave two pages with nothing in common: the direction drives the look, the method the finish.
• Photos are the last shared thing: A and B share the brushing photo, D and F the trail walk. A third of the heroes each still overlaps with six builds, and people photos serve as heroes too. Next: more lead images in the library, or give each build its own lead photos outright rather than a random share.