Notes: Vienna Family Dental, s6 photo art director (round 3)

Concept in one line: a captioned photo essay of a Vienna family's week. It opens on a father tying his son's shoe in an open front door before school, because the practice on Maple Avenue opens at 7:30, and it ends at a real Vienna landmark with the address and hours.

Main decisions

• Type: Young Serif for headings and quotes. It's a sturdy, warm, single-weight serif that reads like a shop sign, so it's traditional without being Garamond. Figtree for text. Small italic captions with a brick dash are the page's signature: each one carries a fact (the 7:30 opening, "we will never rush you", what the sedation room offers, the photo credit).
• Color, sampled from the photos:
• moss green #3a4531 (the blanket, the backpack, the sweaters);
• Church Street brick #a5482d;
• plaster #f4f1ec and white;
• the logo blue #2766ab, used only for Book buttons, so the primary action is always the one blue thing.
• No navy, gold or cream-panel look.
• Imagery: the library's warm-daylight set throughout, mixed with one real Wikimedia photo of Vienna (the Freeman Store), the real team portraits kept on their own gray backdrop, and the real before/after cases on moss green.
• Four sections use a photo as the background: the hero, nervous patients, insurance and the visit section.
• About 19 non-team photos, no repeats.
• Layout, in order: 1. full-bleed hero with an overlapping moss panel; 2. reviews beside a tall photo; 3. a photo bento of services, with the rest of the services as a list; 4. a children's collage over a brick block; 5. full-bleed sedation band; 6. green results section; 7. team: Dr. Paino's quote as the centerpiece, then all nine staff in a uniform strip; 8. the insurance panel over linen and mint; 9. a three-photo neighborhood strip; 10. the Freeman Store with the hours card; 11. a booking form ("Early morning, from 7:30" as a choice); 12. article cards with photos; 13. footer.
• Phone: a sticky bottom bar with Call and Book. The hero becomes photo, then card, and each photo-background section becomes photo, then panel.

Photos used

Library:

• people-07 (hero, the doorway)
• detail-06 (tea and book)
• people-03 (cosmetic)
• people-02 (Invisalign)
• detail-04 (children's tile)
• detail-01 (checkups)
• detail-07 (same-day crowns)
• people-05 and people-01 (children)
• people-06 (sedation band)
• detail-02 (insurance background)
• hero-05, people-09, people-10 (neighborhood strip)
• detail-05 (booking)
• people-08 and detail-08 (articles)

Real (business/assets): all 12 team portraits; the veneers-face, bridge and chipped before/after pairs; veneers-after (article card); the logo (made into a transparent PNG) and logo-white.

Stock (online): the Freeman Store on Church Street, Vienna. Wikimedia Commons, "FREEMAN STORE", by Jerrye & Roy Klotz MD, CC BY-SA 3.0, https://commons.wikimedia.org/wiki/File:FREEMAN_STORE.jpg (credited in its caption on the page). Lightly warmed with a channel recombination.

Placeholders and owner questions

• How soon the office calls back after a booking request: [CONFIRM: how soon…].
• Typical fees: [PLACEHOLDER…] in the insurance panel. No prices are published.
• Roles for Nancy, Jordan, Kathia and Jenefer. They're shown by name only.
• The booking form posts to #book; the request-form back end is out of scope here.

With better assets or more time

• Real photos of the office, the building on Maple Avenue and the team at work. The page leans on generated scenes for "what it's like", and a real waiting-room photo would beat all of them.
• More real Vienna. The --place searches were thin and slow:
• Church Street gave 1 result (actually of Tysons);
• Maple Avenue gave 1 (a highway view of Route 123);
• the W&OD Trail gave none;
• a second batch (simpler queries) was still crawling after an hour, so I stopped it.

A real W&OD Trail or Church Street photo would replace the generated trail in the neighborhood strip.

• A "today's hours" highlight (needs JS or a server), and a real map image in the visit section.

The guide: where it helped, where it got in the way

Helped:

• "Describe the photograph that is the practice" was the single most useful step. It made me pick people-07, the school-run doorway, over the obvious hero-01 (brushing teeth). The 7:30 opening became the concept, the H1 and the hero caption.
• The hard rules (first screen is a photo, at least 10 photos, 3 photo-background sections, never two text-only sections in a row) kept the page out of "cream panels".
• "Sample the palette from the photos" produced the moss and brick.

Got in the way, or left me guessing:

• The shot list asks you to "search each shot several ways" with stock before the library existed in the method. With a library this good, most shots were filled from it, and the stock step was mostly about the real place. The guide could say: library first, stock for the place and the gaps.
• The two required self-critique passes overlap almost entirely with REVIEW.md's loop. Pass 2 found little that the reviewer didn't catch better.
• Captions are where the facts rule bites: I wrote two captions that drifted past facts.md ("our promise for years", "bring your own headphones"), and an intro line ("published with their permission"). A rule that "captions are copy too: every one traces to facts.md" would help, since this method invites captions.
• homepage.md references SKILL.md and docs/site-plan.md, which don't exist in this workspace.
• The build standard's self-hosted fonts and srcset conflict mildly with TASK.md (Google Fonts by link, from file://). I followed TASK.md.

The review loop

It helped. In order of what mattered: 1. Facts: the "Patients of every age" heading over generated families, which implied they were patients. I missed that in my own pass, and it's the most serious thing on the page. The reviewer also caught the invented headphones caption. 2. The phone wrapping in the booking panel and footer, right at the moment of booking. 3. The icon article cards, which ended the photo essay on clip art. 4. A regression I introduced ("Call(703)" lost its space after a nowrap span). The check-your-earlier-points structure caught it.

The reviewer said ship after round 3; I made its two last fixes (the hero buttons wrapping and the services link grid). The scores were flat at 8 across rounds. The loop polished the bottom half rather than lifting the concept, which is right for rounds 2-3 with the direction locked.